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The site with a floor area of 3750sq meters is located right at the centre of Hamrun, an established commercial centre. The complex has parking facilities for approximately 300 car spaces is ready accessible by the densely populated town of Hamrun and  surrounding areas . The shoppers survey places at Hamrun ast the 3rd most important retail in Malta with an estimated frequentation of 30% of the Maltese population. The developers anticipate an increase in this percentage when the complex is finished. The identified catchment localities for the complex include among others; Hmarun, B’Kara, St. Venera, Qormi, Marsa, Msida, Pieta, Paola, Zabbar, Cottonera  area, Attard, Fgura, Luqa. These provided a  total potential catchment population of approximately 150,000 persons.